Ready to build an engaged email list FAST that drives buyers to your offers?
It’s possible inside…
THE QUIZ LAB
A step-by-step, 12-week program that guides you through creating a PERSONALITY QUIZ that builds an engaged email list fast —and drives buyers to your offers.
for Course Creators, Coaches, Copywriters, and Online Service Providers
with Linda Sidhu, Quiz Creation ExpertI WANT A PERSONALITY-POPPING QUIZ
"With the quiz as a lead magnet, my email list has more than quadrupled in just SIX months and has been steadily bringing in 100 email subscribers a week consistently.
As a result, I was able to launch my 8-week book writing program with a 7.5% opt-in rate and had a $20K launch.
One quiz taker told me as soon as she got onto my Masterclass, she had her credit card out and was ready to buy whatever my offer was, and she didn't know how much it cost yet. Thank you, Linda, for helping me create an irresistible quiz to attract my dream clients.”
—Dr. Cindy Childress, The Expert's Ghostwriter
It’s no secret that quizzes are fun, irresistible and the hottest lead magnet around…
… But the TYPE of quiz you create is crucial to your success.
When you create a PERSONALITY quiz, you’re setting yourself up to grow your email list fast with engaged subscribers who feel TRULY understood.
And because a quiz is all about segmenting your list from the beginning, you’re able to personally connect with each subscriber—taking them from browser to buyer quicker than I guzzle vanilla lattes.
My quiz is my best-performing lead magnet
I grew it to 5,000+ within 4 months
My quiz converted leads who never bought before
Is this your brain right now?
“Oh ya, I want to create a personality quiz—but I don’t know where to start!”
I get it! If you’re…
→ Feeling as overwhelmed by your quiz ideas as Netflix’s latest recommendations for ya (and wondering how you can possibly pick one show idea??)
→ Wondering if your niche is suitable for a personality quiz (does it truly work for *everyone*?)
→ Daunted by the time, energy, and complexity of managing all the moving parts of a quiz funnel by yourself (when it’s already exhausting thinking about making dinner tonight for the family)
→ Worried that your messaging or offers aren’t crystal clear enough to convert your leads after you bring ‘em in (gulp!)
→ New to list-building, starting from scratch, and wanting everything you create to be *perfect* (this time, it’s gotta be done right)
Here’s what I want you to know:
Setting up your quiz funnel can be SO simple—when you learn to lean into your strengths, clarify your niche and understand *exactly* where to channel your energy.
That’s why I created a simplified, step-by-step, fast-paced and focused container for you to make it happen (no matter where you’re at)—The Quiz Lab!
Being an entrepreneur means you have to figure out a LOT all by yourself…
And trust me when I say, setting up your quiz funnel shouldn’t be one of the times that you go it alone.
Inside my signature, proven 12-week program to help you get your quiz funnel off the ground…
I’ll be your strategic partner — alongside a crew of driven entrepreneurs — to help you nail your topic, ask the right questions, get the research done right and truly set it up for success.
"It’s no surprise that my first program launch after working with Linda brought in $95,000!"
I've grown my list by 800 people since I launched my quiz.
But even better-I have a whole new way of understanding who my clients are, how to sell to them, and how to serve them. Sales calls are easier than ever because I know how to adapt my style to theirs. It's no surprise that my first program launch after working with Linda brought in $95,000!”
—Helena Bowen, Speaker Coach & Speechwriter
Ooops, gettin’ ahead of myself here — have we crossed digital paths (or bumped into each other in Seattle) before?
Hey there! I’m Linda Sidhu—list-building and quiz funnel expert, creator of the Quiz-to-Cash Bash, extroverted empath, ex-pharma sales rep and HUGE advocate for leaning into your strengths and personality to build solid connections and reach your community.
Over the years, I’ve helped countless entrepreneurs create irresistible personality quizzes that have attracted hundreds of new subscribers on autopilot… And it’s all thanks to my training on DiSC personality types (didn’t think pharma sales reps knew all about ‘em, did ya?) to help craft hyper-customized quizzes.
Personally, quizzes mean so much more to me than just a fancy lead magnet.
I’ve been through it all…
…checking ConvertKit and watching my email list numbers inch up by single digits.
...spending thousands on courses from all the household names.
…wasting hours on Instagram every day creating stories, researching hashtags, and commenting on other people’s posts to try and drum up business.
...paying for Kajabi, Canva, Zapier, Honeybook, Zoom...hell; I even got the beauty-vlogger-recommended ring light that was more expensive than my monthly grocery bill.
…feeling like the walking dead when I’d send out an email to my list (and watching more people unsubscribe versus viewing my new offer).
...frustrated when my cart closes, knowing I LOST money (not to mention dozens and dozens of dedicated work hours).
(Any of these sound eerily familiar to you??)
And even though I’ve failed a *lot*, quizzes were the turning point in my business when everything started going RIGHT.
I took the time to research my audience thoughtfully and thoroughly.
I leaned into my strengths to understand exactly how I could best serve my people through my quiz… And after they joined my list.
I focused on asking the right questions (in the most fun way) and actually *enjoyed* playing around with data.
As a result…
I quickly understood that you simply CANNOT fail when you take this time and space to set things up RIGHT — because you end up serving your audience what they need… Not what you think they want!
Years later after being consistently recommended and referred to (+ helping clients build irresistible quizzes—many of whom have grown their email lists by the thousands and have had six-figure course launches)...
I packaged my easy-peasy quiz process all up to create The Quiz Lab, a focused container to help online business owners learn how to implement and leverage the power of customized quizzes.
You know you can help more people—you just need a proven way to break through the noise, get in front of them.
I say… Why not get ACTUAL results—and have *fun* in the process?
Inside The Quiz Lab, that’s exactly what we’ll do!
The Quiz Lab!
A 12-week premium group experience where I hand you a step-by-step plan to create a personality quiz that quickly grows your email list, enables you to understand your customers' buying decisions, and allows you to easily sell your offers. .
I've spent hundreds of hours helping and teaching course creators, coaches, and online entrepreneurs just like you how to grow a profitable business (and have a deep understanding of your buyers' psyche) with a personality quiz at its core.
This was created for entrepreneurs who:
→Understand the power of email marketing and are done wasting hours every month on social media.
→Want to stop polling their Instagram audience and calling it a "marketing plan" and go all-in on their business' number one asset — their email list — once and for all.
→Have put in the work in the trenches and are experts ready to scale through high-end programs and digital education, and now just need the *right* audience to offer their digital products and services to.
→Spend all day obsessing over how to grow their email lists fast by pitching podcasts, speaking at online summits, and asking their peers to share their latest lead magnet — only to have four new emails pop up on their list each week.
The Quiz Lab is where you create an intentional lead magnet that works FOR YOU.
And the best part?
→ You'll complete your profitable quiz funnel from end to end in just 12 weeks while I hold your hand during the whole process!
Here’s *exactly* what’s included in this hands-on, intimate program:
Uncover the steps and strategies on how to use quizzes to attract the right leads, sell out your offers, and better serve your clients (all on autopilot!)
WELCOME + CLIENT RESEARCH
The group will kick off meeting each other and, of course, better understand our personality strengths. I’ll also lay the groundwork you need so you have everything you'll need to thrive.
We’ll also make sure you're clear on your brand identity and uncover questions that tap into your audience's emotions (← this process reveals the juiciest customer language that helps you write an effective quiz).
Plus you’ll gain access to a private member’s only FB and Voxer community for ongoing support, personalized feedback, and all your quiz funnel questions.
THE EFFORTLESS GUIDE TO BUILDING A PERSONALITY QUIZ
Get ready to dive into creating a personality quiz. First, I'll walk you through my Quiz Quadrant Personality Framework, so you have a simple process for writing your personality quiz. Using the framework will give you everything you need to map out your results strategy and segment your list based on personalities (the key to eventually converting your new leads to customers). You’ll also get:
★ Quiz Quadrant Personality Descriptions so you can understand the different personalities in your audience and write your emails strategically (which is how you get those "you're reading my mind" replies).
★ Quiz Quadrant Chart, because charts make things easy, and this one helps make writing to the four different personality types easier than typing out a text to your BFF (ok, maybe not that easy—but almost).
WRITING YOUR QUIZ RESULTS
I’ll hand over the exact template I use when I work with 1:1 clients.
Then all you have to do is take all of the copy tips you learn, tweak it to your audience, and BOOM!You’ll have four fully functioning personality result pages curated to make your new leads feel seen and heard the moment they first meet you.
Plus, you’ll have the opportunity to have your first result page edited by an award-winning copywriter.
THE SIMPLE QUESTION + ANSWER FORMAT TO SEGMENT YOUR LIST BASED ON PERSONALITY
★ Quiz Quadrant Questions + Answers. You'll get all my insider knowledge on how to create quiz questions that your audience thinks are super fun to answer— while also teaching you how to segment your audience at the same time.
This segmentation helps you acquire an invaluable new way of understanding who your clients are, how to sell to them, and how to serve them.
THE WELCOME SERIES
I can't just leave you hanging after your money-making quiz is set up. Now that you have leads coming it hot, it's time to build up some trust and prep them for your irresistible offer.
- My 5-Part Personality Quiz Welcome Series with a point-by-point breakdown that guides you on how to write emails that turn your newest reader into your newest customer. This welcome series is where the magic happens because with this automated series you’ll nurture your new subscribers and transform them into clients.
Plus, you’ll have the opportunity to have your welcome series reviewed by my team and get feedback on how to enhance your customer’s onboarding experience.
BRING IT ALL TO LIFE
It’s time to celebrate—you have a solidstrategy in place, your quiz is done, and your welcome series is written. Now, it’s time to move it from a Google doc to a beautifully branded quiz experience that’ll integrate seamlessly with the backend of your business.
★ An Interact tutorial. You’ll learn all the tech you need to build your quiz and customize all your elements into a fully functioning, branded quiz.
★ A welcome series tutorial on setting up your email form, segmentation tags, and automated welcome series.
After the tech tutorials, you’ll have confidence in your quiz foundation, so when a new lead submits their information into your Interact quiz, it’ll go straight into your email marketing system and roll out on automation.
Once your quiz is complete, it’s just like anything else in your business; you’ve got to promote it.
You’ll discover 10 easy ways to promote your quiz (and personal insight on how to use your personality strengths) so that the promotional phase feels more like inviting your friends to a party than a marketing campaign!
GATHERING DATA + PERSONALIZING YOUR COMMUNICATION
One HUGE advantage of a personality quiz is that you can use it as a lead magnet to grow your list. Plus, it’s also a tool for you to communicate better with your leads (and thus—increase your sales).
In this lesson, you’ll uncover how to gather and analyze quiz data from inside Interact so you can customize the emails you send to your list.
In other words, you’ll gain a whole new way of understanding who's attracted to your offer, how to serve them, and how to adapt your personality style to theirs so you can best support their needs.
BONUS: The Post-Quiz Breakdown
Once we've worked together to create:
★ Your personality quiz based on the 4 Ps Personality Framework
★ A custom-curated results page that targets each personality directly
★ Your Personality Quiz Welcome Series to warm up your audience so fast, they'll be asking how to work with you before the sequence is finished
You’ll have a chance to submit your quiz for a final review/audit. Because nothing makes you feel more confident than an expert stamp of approval.
I’ll give you my quiz strategy, copy coaching, best practices, and every plug & play template you’ll need to write your quiz results, questions, and answers.
Then we’ll have an award-winning copywriter check out your main results page, polish it up, and audit it.
To top it off, you’ll also gain access to my 5-part welcome series (+ edits on yours) to help sell your offer.
Once you do this, you’ll be 100% ready to build your list, fill up your funnel, and start selling on automation!
"The Quiz Lab was an exceptional experience.
And my quiz is converting at 71.4%!"
I'll admit, I was excited about the possibility of adding a quiz as a lead magnet to my business but had reservations because of the niche I'm in. I loved that all those reservations disappeared after a call with Linda. She took the time and helped me map out my idea leaving no questions unanswered. The Quiz Lab was an exceptional experience with a well-thought-out plan. Linda went above and beyond and was the key to helping me create my quiz.
My quiz is now converting at 71.4% (!!) and in my opinion, is doing fabulous!
I’m really going to keep promoting it in the next several months. Thanks, Linda, for creating an amazing experience!
—Leah Bryant, Podcast Manager
"I've been averaging 600-700 leads a month with my new quiz. That's over 20 leads a day. Consistently."
When I joined the Quiz Lab, my company was going through a pivot, and I wanted to create a quiz for the top of my funnel to really focus on gratitude. I had already seen decent results with a previous quiz I created with Linda, but it was no longer serving my niche. So Linda helped me take what I had previously learned, and we 10x'ed the results.
I was initially a little nervous because I serve a community of women who have been through some pretty big health challenges such as cancer and autoimmune disease. And I wanted a fun and vibrant quiz to match my personality and brand and to get them excited about gratitude, especially for that first interaction with me, but also be in a place where the quiz is respectful of the challenges and trauma that they have been through.
With Linda's guidance, we perfected that balance and it was a home run. As a result of working with her and her program, I've been averaging 600-700 leads a month with my new quiz. That's over 20 leads a day. Consistently.
The best part is that instead of offering a generic pdf as an opt-in, after they take the quiz, they immediately go to a customized landing page with resources on gratitude that is specific to their personality and they are able to get an immediate win.
That's powerful. It's not about the numbers.
It's about using this quiz and attracting the right people to your community and being able to serve them beginning at the top of your funnel.
That's the power of a quiz with Linda!
—Holly Bertone, PMP, CNHP & Gratitude Coach
"With Linda’s expertise, I was able to generate 20K in course sales in my first month AND reach my dream clients!"
Linda is a marketing genius! She saw the vision for the course I was creating long before it was even finished. I provided her with a brief overview of the course I was creating and the students I wanted to serve.
She took my ideas and helped me create the perfect quiz to attract my ideal students. With her expertise, I was able to generate $20K in course sales in my first month and reach my dream clients!
—Dr. Ashly Locklin, Business Coach
P.S. I GOTTA WARN YOU —
PERSONALITY QUIZZES AREN'T FOR EVERYONE.
But if you’re still here, it’s likely because you want to actually deliver *value* to your customers and go against the grain (*ahem* PDF downloads)…
… And you understand that a quiz is SO much more than a lead magnet.
To be honest—a quiz has the potential to, well, change your LIFE.
Stay with me here…
Wanna know the last time I actually had the space in my calendar to…:
- Create consistent revenue
- Go on a spontaneous hike —on a weekday
- Walk my dog (without my phone!)
Yep! And I did it all amidst serving clients, organizing online events and playing chaperone on my kids’ school trip to the zoo for the day.
Quizzes truly provide you with the opportunity to introduce more ease, flexibility and recurring income without breaking a sweat.
When you have an intentional and intelligent funnel doing the work to grow subscribers, nurture leads and sell offers for you in the background, you can focus on the stuff that matters most, like:
Building a life that lets you take Fridays off, guilt-free.
Creating balance to work on other parts of your business, so you can be present with your family.
Seeing a calendar booked with new work, with space to have lunch with your kids (or doggos!)
So if you want to find a way to attract excited and hungry people to become your student, join your mastermind, or jump on your high ticket offer—
And you've hustled long and hard enough that at this point in your career….
Give yourself the gift of a focused container to hop off the list-growing, hamster wheel, put that baby on autopilot, and focus only on the things that bring you joy (and $$).
Because you’re READY to get paid for your years of collective knowledge and experience, a.k.a your premium offers.
You deserve to monetize your genius with a list packed out with DREAM clients, primed and ready to buy your offer without a 6-week welcome sequence and hours on Instagram every day.
The truth is, at your level of business, every part of your funnel should be premium.
But no one expects you to be the industry, strategy, copy, AND quiz expert—not even Beyoncé has enough hours in the day to figure it all out alone.
When it comes to scaling, it's not a matter of more work—it's about building a proper foundation that meets your audience at the front door.
Bottom line: your business deserves the limelight and as many eyes on it as possible—so YOU can impact as many people as possible.
"Linda’s process takes you from 0 to having a high-converting quiz!"
Linda was incredibly generous with her time throughout the program. She supported everyone in the group with 1:1 calls anytime they were struggling with any module or aspect of the course. She added some co-working “get stuff done” sessions to help us complete the coursework and be able to implement our quizzes before the end of the round.
Linda’s process to take you from 0 to having a high-converting quiz AND welcome email sequence in place is really fantastic. And she’ll support you and encourage you every step of the way!
—Jennifer Hacker, Life Coach & Grief Specialist
In case you’re wondering why The Quiz Lab experience actually WORKS—take it word-for-word from my satisfied members:
You took the time to help me figure out my end goal, who exactly I was helping, and was there every step of the way to help me through it.
→ This group is always filled with incredibly diverse humans who want to go deep—I’ve helped everyone from teen developmental coaches to folks who support ADHD-ers to leverage it as their superpower. And I get it… Sometimes your niche can leave you coming up blank when you want to create a quiz!
But inside the Quiz Lab, I reserve space for only 25 spots so I can give you the focused attention to help you lean into your strengths and set the stage to feel incredibly confident about who you are—because that trickles all the way down to your quiz, and even ends up resulting in happy tears from new subscribers when they get their results. It’s a ripple effect that starts with YOU, and I’m here to help.
Her knowledge of personalities and quizzes made the process seem less theoretical and scary.
→ My step-by-step process gets you feeling comfortable and excited about understanding the data that you gather from your quiz—and exactly how you can write your emails, sales pages, and more to drive conversions behind the scenes!
There are many ways to create a quiz funnel, but THIS experience is for folks that want a deeper understanding of how all the pieces fit together (hint hint: using personality types!) and want a simple system to make it happen.
I can tell that you really care about everyone succeeding.
→ The success rate of group programs and courses industry-wide isn’t great… But this isn’t one of those programs. From bringing on a curriculum coach to constantly revising and updating the content in The Quiz Lab, it genuinely matters to me that you make progress and complete the program!
(P.S. If you know you *can’t* commit to an intensive group experience that will make that happen, best to wait until the next round!)
We had ‘get stuff done’ sessions that actually helped us complete the program and implement our quizzes before the end of the round.
→ Are you the kind of person that does better when you have accountability—and dedicated space for certain tasks? Same! This isn’t a program that leaves you sifting through course content and says “au revoir!” — we actually sit down together and work through it as a group, consistently. Your success is my success.
"The FIRST program I completed start to finish!"
Linda’s Quiz Lab program was the FIRST program I’ve taken (and mannnn I’ve taken A LOT!!!) that I completed. I’m talking START to FINISH, all within the provided timeframe. And for an ADHDer, that is HUGE.
I’m known for collecting courses and programs (like people do shoes) and not finishing them. Quiz Lab was different. It was structured and focused enough that I stayed engaged. It was broken down step by step, so there was no confusion about what needed to be tackled each week.
There was ample time provided to do the work in real-time together. The feedback on our results pages was crucial in building momentum to keep going. Linda’s presence, encouragement, and belief in all of us was unwavering.
She was there at every turn, holding our hands, making sure we were getting the help we needed and were moving forward, checking in on us to ensure no one was getting left behind. Her knowledge of personalities and quizzes made the process seem less theoretical and scary. It was CLEAR what the goal was - which was to create a quiz to draw in our ideal humans who were powerfully opting into our worlds and for me, it’s been an incredible experience.
I have over 300 new humans to my email list, just launched a brand new course that was birthed as a result of getting clear on who I am helping, and have my very first signups rolling in because I LEPT at the chance to work with Linda and join Quiz Lab. I cannot recommend Linda (and Quiz Lab!) more highly - you will not be disappointed!
—Taryn Dickey, ADHD Coach
"I had just under 500 people take my quiz and convert to a new lead at a 70% rate during the first 7 days of launching my quiz."
I’m FLOORED, and I can use my quiz funnel for LIFE because we truly built it based on my brand and not just one offer only. #longevity baby!
My quiz helped me understand my audience so much better than I could specifically market to their individual needs. It also warmed them up before my launch and brought in over $65K of revenue for an almost passive BRAND NEW program.
—Meg Yelaney, #prettyawkward entrepreneur
Maybe by now, you're all in and you're ready to build a quiz, but you’re *still* left wondering:
“How do I actually CONVERT all the new subscribers that I’m gonna gain with my quiz? What happens next, Linda??”
After my first failed lead magnet (a 5-Day Earth Day Challenge that I launched a week late due to technical insanity 🤦♀️), that was the number one question I had on my mind, too!
Lucky for you… I make sure you’re all set up with a winning follow-up email sequence inside The Quiz Lab.
If the only email strategy you’ve had so far is to "throw spaghetti at the wall, see if it sticks, make some money...maybe...someday...hopefully.")
After joining The Quiz Lab, you’ll build a quiz using my proprietary quiz quadrant strategy and follow it up with a 5-Part Profitable Welcome Series that gives you:
- Hours back every week to create better services, improve the ones you already have, and work towards those goals that have been sitting on the "Someday" card in your Trello board for the last year.
(Since you asked, I did the math for you… This system will save you about 50+ hours Googling and an estimated $2,500 in VA costs.)
- An opportunity to have a business built for sustainability and longevity with a strong foundation that works 24/7, so you don't have to.
- A chance for you to simplify, streamline and feel pumped about your next launch, so you’re not scrambling at the last minute wondering, “Why aren’t people buying???”
- Tons of visibility because people love your quiz so much they’re sharing it on social media left and right (and I’ll help you understand how to promote your quiz, get more eyes on it and generate new angles!)
- Copy you're proud of, that's professional and fun, so when people take your quiz, they hit reply and tell you how you nailed their personality and ask how to work with you.
"I now have unshakable confidence to create my quiz"
Run, don't walk to join The Quiz Lab. I could create a quiz in a hot minute with what I learned from Linda. And here's the crazy thing, I didn't immediately finish my quiz! BUT I finished the Quiz Lab with an absolute understanding of strategy, format, and the unshakable confidence & swagger to make my perfect personality quiz!
Linda made it clear to me how strategic quizzes can be in growing your business — and not in a "people have taken my quiz 200,000 times so I must really know how to make a quiz" kind of way, but by *really* showing me how a personality quiz can be so authentic, informative and entertaining for the person taking it, and give me a lot of information about different audiences. She’s the best kind of teacher you’ll ever have.
To make quizzes truly functional is hard — but with Linda, she makes it so easy!
—Trez Thomas, The Brand Adventurist
Are you ready to see major list growth and set up your funnel to scale (a fancy marketing word for "make a lot of money fast with little effort")? Let’s do it!
Join The Quiz Lab today and snag one of the limited 25 spots inside:
Got some questions?
I’ve got the answers!
When does the program start and finish?
Is this going to take 12 weeks? I don’t know if I have that kind of time.
Who is this program for?
How many people will there be in my group?
When are the calls?
Why *exactly* do I need to commit to email marketing if I want a quiz? Isn’t social media good enough?
How is this program going to be delivered?
I’m at the beginning stages of my business, is this course relevant to me?
What if I haven’t validated my offer yet?
What sort of results have clients gained from creating a personality quiz?
Can I set up a call to ask you questions before I commit to this program?
Can I get a refund?
Is there a payment plan, or do I have to pay all at once?
Can you remind me what's included?
By now, you've already figured out that creating a personality quiz comes down to strategically connecting it to your offer, accurately nailing the quiz taker's personality, and intentionally warming them up for your irresistible offer…
But if you're still reading (you go-getter, you)... Grab a bevvy and let’s get cozy.
I’m already in that headspace because as I’m writing this, I’m tucked away at my favorite resort retreat, Suncadia in full fluffy bathrobe mode
I’m the kind of resort-er that gets here early, drinks copious amounts of cucumber and lemon water while I wait for a massage and takes luxuriously looong showers after I jump in the hot tub.
You bet that I’m *also* the type to order room service with a crackling fire as my soundtrack, and choose a waterfront view to fall asleep to.
(The river nestled between the evergreens here? A dream.)
And tomorrow, I’ll probably wake up to do a solo hike and order a steaming cup of coffee with an eggs benny to fuel me up for a solid sprint to do some *deep* work in my business.
Shy of just stoking some vacay and hydration envy–
Spoiler alert: this is actually a work-cation… Because I believe that pleasure and work can co-exist. And when it comes to the world of quiz funnels, staying on top of my game means carving out dedicated space to go all in and do focused work. All this to say…
… If you want your business and list-building efforts to feel like a retreat too, that’s what you’ll get inside The Quiz Lab experience.
(I can’t promise room service, but I *can* guarantee a delightful gift from Seattle shipped directly to your doorstep to celebrate you once you’ve created your quiz!
Just like this weekend, I’m taking time just for my CEO self to focus on building more for folks like YOU—know that stepping into The Quiz Lab means you’re carving out space to play, experiment and implement as well.
This is for you IF you are the kind of person that wants to get the most out of every experience (including sipping all the lemon water), too.
But unlike my work-cations, rest assured that you won’t have to hike solo.