Client Story: Helena Bowen’s Personality-Based Quiz Funnel
Wondering if a quiz just “makes sense” for your fun, fast-paced brand?
You’re not the only one. That’s exactly what drove professional speaking coach & speechwriter Helena Bowen to create a personality quiz for her business!
“I thought it would be a fun lead magnet that would bring in a lot of people—and it has!”
After living the not-so-glamorous-after-all Hollywood lifestyle of a film producer (and working on some of my favorite shows like HBO’s Game of Thrones), she realized her future lay elsewhere.
Somewhere where her—
- Auditory learning style
- Live event production skills &
- Powerful speechwriting abilities
…overlapped and really mattered.
So she packed up & headed to TEDActive—where she… drained her entire bank account 💸—but discovered her next career opportunity as a TEDx organizer!
Helena’s massive side hustle quickly grew into her own blossoming business of speechwriting & communication strategizing.
Now she helps TEDx, keynote, & other public speakers prepare the best speeches they can give.
“What really appealed to me about a quiz was getting to know a little bit about that person & being able to use that in the speech writing process.”
With a successful speechwriting & coaching business in full swing, Helena was searching for a way to deliver even more to her clients.
She’d heard of quizzes (and was already an avid BuzzFeed personality quiz taker), but she had no clue where to start.
“I’d spent a million hours of my own life doing silly BuzzFeed quizzes & sending them to my friends. So… I just thought it would be something really fun & exciting for my audience to engage with.”
Helena wanted to build on what she was already doing intuitively: getting to know her clients & using that information to create powerful, aligned speeches.
She was also very interested in having a fun lead generation tool to incorporate as part of her upcoming program launch!
Enter: me—Linda Sidhu, Personality Expert & Quiz Creator
You have to understand one thing about Helena: She doesn’t have a one-size-fits-all approach for her clients.
She customizes everything from sales calls to speech strategy. Which made her a dream quiz creation client for me!
Helena & I are both fast-action-takers, which means that I could do what I’ve done best since my days in pharmaceutical sales: work quickly & efficiently.
“The secret of speech writing is making sure the speaker’s personality is aligned with or represented in their speech.”
Helena wanted a quiz that would capture quality leads who were interested in giving a speech or TEDx talk.
Once all the pieces were in place…
→ the quiz
→ the questions
→ the results pages
…Helena was off to the races with her personality quiz: What’s Your Speaking Superpower?
I expected it to be a high-performing lead magnet for her. But—
When we launched her quiz, we never expected to discover…
50% of quiz takers were the polar opposite personality profile of Helena!
Helena is task-oriented & quick-paced. But her audience was clocking in as heart-centered & slower-paced.
As I often say, being slower-paced is not a bad thing!
It indicates a more thoughtful decision-maker & is a helpful piece of data when we’re analyzing the buying behavior of our audience.
“That’s what attracted me to Linda’s process to begin with…
There’s an obvious fun side to taking a quiz, but it’s very functional, practical, & data-driven as well.”
As these quiz results were rolling in, Helena asked me how she could better serve this DiSC personality type she did not relate to.
After our discussion, Helena started offering additional follow-ups in the form of
→ Hot Seats &
→ Sales Calls
This was a key decision! One that made her launch way more successful (& kept her 1:1 client roster booked out as well).
The Hot Seats & Sales Calls enabled these heart-centered & thoughtful buyers → to get the extra time they desperately needed to build trust & have confidence in their decision.
They were able to
- see what it was like to work with Helena
- spend time connecting with her &
- feel empowered about joining her program
- (or working with her 1-on-1)
As the saying goes, the more you know about your audience, the more you can personalize your offers & client experience.
The slight shift in launch strategy yielded some incredible results for Helena.
→ a $95,000 program launch
→ adding 1,000+ email list subscribers (since the quiz launched)
→ and even some private speechwriting client work
Helena not only adjusted her launch strategy, she also more than doubled the length of her speaking program she was launching!
“Understanding who was taking the quiz & showing interest in the program made me really think of how I was delivering that program.”
Once you start working with the DiSC personality profiles, like Helena, you know:
- How to attract the right clients
- How to sell out your offers
- How to better serve your clients with the right offers
- How to launch your offers based on your personality strengths & communicate with your clients more effectively
In the online business world, people who are really interested in networking typically want group coaching programs.
Group coaching programs offer a step-by-step plan in a group setting. People-oriented individuals enjoy these offers because they allow you to network with others in the group, all while you learn a new skill set.
Then you have the fast-paced personalities who gravitate toward the done-for-you products & 1:1 offers.
You need to know they’re interested & really don’t need the details. Instead, they prefer you get to the bottom line so they understand the options & can move forward (quickly & confidently).
And here’s another thing…
↓ ↓ ↓
Personality types are also important for sales page & website copy!
“It’s about recognizing different people have different styles & personalities. That’s been helpful for me on sales calls & in the program delivery.”
Certain personality types really need to see testimonials & case studies.
With the data we were seeing from Helena’s quiz results, we were able to adjust (mid-launch) by adding more client testimonials to her program sales page.
Potential buyers want to see that your product or process helped other people succeed.
And then other, faster-paced, personalities will land on your pages, scroll a little bit, look for all the “quick” credibility markers (i.e., FAQ's, testimonials, stats, & other data to back up claims), & boom—they’re ready to buy!
Helena took what she learned from her personality quiz & used that to transform her marketing & client experience.
She has been able to use her highest-performing lead magnet (the quiz) to:
→ more quickly identify personality types (even without a quiz result to guide her)
→ more confidently navigate sales & coaching calls with her private clients
→ teach her students to lean into their speaking strengths (& not try to be Tony Robbins)
“It’s helped alleviate some of my anxieties as an entrepreneur. Mainly just because I expect people to act and behave as I do. And they don’t.”